You know that old story of a successful criminal defense lawyer who quits practicing law to start a bean to bar chocolate factory? Yeah...it’s a new story for me too. But that is the story of Shawn Askinosie. Shawn is a remarkable human being. Not because Oprah Magazine named him “One of 15 Guys Who Are Saving the World” or because Forbes named his small batch, award winning chocolate factory, Askinosie Chocolate ‘One of the 25 Best Small Companies in America’ (both of which are true by the way). It’s because Shawn holds a contemplative vision for his life and business to create a more just and loving world.
Askinosie Chocolate is a direct trade business that profit shares with their partners, the cocoa farmers, from around the world. Shawn and his team are recasting how a profitable business can operate in the world with integrity, passion and humility. In this conversation you will get a taste for Shawn’s values as he shares about his experience as a Family Brother at Assumption Abbey, how he recognizes the relationship between joy and sorrow, the lasting impact of his 6th grade teacher, why he wanted Askinosie Chocolate to be direct trade, profit sharing and open book management from its inception,... and what the hell he means by the phrase, ‘It not about the chocolate, it’s about the chocolate.
This is just a taste of Shawn’s deeply empowering book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. You can buy the book, Meaningful Work, wherever beautiful books are sold.
To learn more about Shawn visit (and order chocolate) at askinosie.com.